This website provides the ultimate guide to Classifieds. Before craigslist and backpage.com, the newspaper had full reign on local sales, jobs and informational postings. This website will give a overview of the big players in the market and some of the history. Enjoy.
In 2003 the market for classified ads in the United States was $15.9 billion (newspapers), $14.1 billion (online) according to market researcher Classified Intelligence. The worldwide market for classified ads in 2003 was estimated at over $100 billion. Perhaps due to the lack of a standard for reporting, market statistics vary concerning the total market for internet classified ads. The Kelsey Research Group listed online classified ads as being worth $13.3 billion, while Jupiter Research provided a conservative appraisal of $2.6 billion as of 2005 and the Interactive Advertising Bureau listed the net worth of online classified revenue at $2.1 billion as of April 2006. Newspaper's revenue from classifieds advertisements is decreasing continually as internet classifieds grow. Classified advertising at some of the larger newspaper chains dropped by 14% to 20% in 2007, while traffic to classified sites grew by 23%. As the online classified advertising sector develops, there is an increasing emphasis toward specialization. Vertical markets for classifieds are developing quickly along with the general marketplace for classifieds websites. Like search engines, classified websites are often specialized, with sites providing advertising platforms for niche markets of buyers or sellers.
The site serves more than 20 billion page views per month, putting it in 72nd place overall among websites worldwide and 11th place overall among websites in the United States , with more than 49.4 million unique monthly visitors in the United States alone. With more than 80 million new classified advertisements each month, Craigslist is the leading classifieds service in any medium. The site receives more than 2 million new job listings each month, making it one of the top job boards in the world. The 23 largest U.S. cities listed on the Craigslist home page collectively receive more than 300,000 postings per day just in the "for sale" and "housing" sections as of October 2011. The classified advertisements range from traditional buy/sell ads and community announcements to personal ads. In 2009, Craigslist operated with a staff of 28 people
Near the turn of the 21st century, Internet-based classified advertising, particularly the website Craigslist, was having a significant impact on the classified advertising business in newspapers nationwide. Classified advertising in daily newspapers as well as weekly alternatives, suburban papers and community papers was moving to the free advertising model of Craigslist and other smaller websites. In 2004, in response to this phenomenon, New Times Media, a publisher of 11 alternative newsweeklies, launched a free classified website called backpage.com. The foundation and traditions of free classified advertising and free circulation were part of the fundamentals of the alternative newsweeklies dating back to 1971. The Chicago Reader and the Phoenix New Times were pioneers in these operating philosophies.Backpage soon became the second largest online classified site in the U.S. The site included the various categories found in newspaper classified sections including those that were unique to and part of the First-Amendment-driven traditions of most alternative weeklies. These included personals (including adult-oriented personal ads), adult services, musicians and "New Age" services.